App Store Subtitle Examples That Fit 30 Characters
The App Store subtitle character limit is 30. Here are examples that rank and read, plus the mistakes that waste the second indexed line under your name.
Quick answer
What are good App Store subtitle examples under 30 characters?
A good App Store subtitle names the job or category the 30-character app name could not hold. Apple indexes the subtitle for search. Do not repeat the name, do not write a slogan, and leave room to localize. “Habit tracker for parents” (25) beats “The best daily lifestyle app” (28). Count with a character counter before you submit.
- App Store subtitle character limit: 30 characters, indexed
- Use it for the job, audience, or category — not a second brand name
- Do not repeat words already in the app name
- Write to ~24–26 in English if you will translate
- Promotional text is a different 170-character field and does not rank
On this page
The App Store subtitle sits under the name on the product page and in search. The App Store subtitle character limit is 30 characters — the same length as the name. Apple treats name, subtitle, and the hidden 100-character keyword field as the search-oriented metadata. A slogan that could sit on any app in the category is 30 wasted ranking characters.
Limits come from Apple’s product page guidance . The full field map is in our character-limit reference. Count the draft in the ASO Character Counter before you fall in love with a 31-character line.
App Store subtitle examples under 30 characters
These are original examples for indie categories, not competitor copies. Each one adds a job or audience the name would usually omit. None of them say “app,” “#1,” or “best.”
| If the name is… | Subtitle | Count | Why it works |
|---|---|---|---|
| Northline | Offline hiking maps | 19 | Job + offline differentiator |
| Ledgerlite | Invoices for freelancers | 24 | Audience is explicit |
| Streakday | Habit tracker for parents | 25 | Category + who it is for |
| Quietroom | Focus timer that blocks apps | 28 | Mechanism is the line |
| Pantrybox | Meal plans from what you have | 29 | Outcome, not “AI kitchen” |
| Splitwell | Expense splits for roommates | 28 | Fits; “no spreadsheet” does not |
A usable subtitle names the job or the audience in 30 characters or fewer. Count before you submit — 31 characters will not save.
Subtitles that waste the 30 characters
| Bad subtitle | What it gets wrong |
|---|---|
| The best daily lifestyle app | Superlative, “app,” no job |
| Northline hiking maps | Repeats a name that already says Northline if that is the brand-plus-keyword title |
| Powerful. Simple. Yours. | Slogan. Could sit on any listing |
| Habit tracker habit streaks | Keyword list; also likely duplicates the name |
| Now with widgets and AI | Feature dump; dates the page; AI is not a job |
If the line repeats the name, could describe any app, or reads like a keyword bag, it is not a subtitle. It is leftover ad copy.
How the subtitle works with name and keywords
Apple’s indexed budget is effectively 30 + 30 + 100. Put the brand and one head term in the name. Put the job, audience, or second category in the subtitle. Put remaining synonyms in the 100-character keyword field as comma-separated terms with no spaces after commas. Do not spend the subtitle restating a word already in the name — Apple indexes both, so the repeat costs you a term you could have added.
Leave room to localize
“Reminders” is 9 characters. German Erinnerungen is 13. A subtitle that lands at 30 in English will overflow in the first locale you actually ship. Write English to about 24–26 when you know you will translate, then recount each language. The promise should stay; the word order should not be a calque.
Write a 30-character App Store subtitle
Do this after the 30-character name is locked so you do not repeat the brand for half the field.
Write the uncut job sentence
Ignore the counter. “Help parents keep a habit streak without another generic tracker.”
Cut to the job or the audience
Drop “help,” “app,” and “best.” Land on “Habit tracker for parents” or “Streaks without the guilt.”
Strip words already in the name
If the name is “Streakday Habit Tracker,” the subtitle should not say habit tracker again. Use the audience or the differentiator.
Count, then localize
Paste into the ASO Character Counter. Stay at or under 30. If you ship other locales, recount those strings separately.
App Store subtitle questions
What is the App Store subtitle character limit?
30 characters. It is the same length as the app name. Apple indexes both fields for search, along with the 100-character keyword field.
Is the App Store subtitle the same as the Google Play short description?
No. Play’s short description is 80 characters and shows on search cards. You cannot paste a 30-character iOS subtitle into Play and call it done. See Google Play short description.
Can I put keywords in the subtitle?
You can use a real phrase people search, written as a sentence fragment a human would say. Do not stuff a list. Do not repeat the name. Do not use competitor names or trademarks.
Do I need a new app version to change the subtitle?
Subtitle changes go out with a version that App Review approves. Promotional text is the field you can edit without a new binary.
Sources, verified 2026-09-19:
Free tools that help here
Top App Store Apps
Track Apple App Store top charts across 30 countries. View top free and paid rankings for ASO research - updated from Apple's public RSS feed.
ASO Character Counter
Count characters for every App Store and Google Play metadata field against exact store limits. Live counts and over-limit warnings - nothing gets truncated at submission.
Screenshot Beautifier
Add polished backgrounds, padding, shadows, and rounded corners to any screenshot in seconds. Perfect for social posts, docs, and portfolios.
The subtitle gets you found. Screenshots get the tap.
Once the 30 characters are honest, prove them in the first frames. AppGrowthKit turns real app screens into editable, store-ready screenshot sets for App Store and Google Play.
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